As 2019 has already made its entry with a bang keeping all the new possibilities and opening doors to new opportunities, a revolutionary form of marketing, that is digital marketing has made its way quite different from rest of the others. The landscape of electronic marketing has taken the internet by storm. What all digital marketing comprise are efficient in revolutionizing the form of marketing. The SEO, social media, PPC, content marketing are the elements that have witnessed a dramatic shift in digital marketing.
There are numerous digital marketing trends and the strategies that have come evolved in the tech-savvy era and henceforth, the use of digital marketing is an indispensable part of all the business entrepreneurs which can confirm their success and sustainability. This is all important as well to transform your hard-work into a smart-work because what you did in the past may not work out this year.
However in case you looking for someone who can help you out in the digital marketing of your business in an effective way and want your product and services to get the attention of your targeted customers plus want to persuade them to rely on you, then you can reach out the experts of DigiDZN, the digital marketing agency. The caliber and the zeal among all the professionals at DigiDZN has made it stand on the platform where it is. They provide various services like, SEO or the search engine optimization, SMM or the social media marketing, e-commerce, web development, content marketing, ASO or the app store optimization and campaign management. You can go for any services accordingly.
However, in this article, I’m going to share some of the amazing digital marketing trends that you can’t miss in 2019 at any costs.
Digital Marketing Trends For 2019:
1. Artificial Intelligence:
Trust me or not, but you are surely going to see it the coming days that artificial intelligence is all about to take over the whole world. If not this, then surely at least world’s simpler jobs are surely going to be the tasks of artificial intelligence.
Artificial intelligence or the AI has the potential to analyze the behavior of the consumers and the pattern they follow or the way they utilize their internet data on different social media platforms on blog posts. This all assists all the business entrepreneurs to analyze the way their users and customers are responding for their products and services.
An artificial intelligence also offers some tips as well as information to the users by indulging into the conversation. One of the biggest benefits of the use of AI in the businesses will help you in amplifying the rate of growth getting one edge covered by their competitors.
2. Programmatic Advertising:
Programmatic advertising is all about the utilization of AI for automating the purchase of advertisements lest you can target your audiences more specifically. Real-time bidding or the auctions are the examples of the same. As these are more fast and as well as efficient too, hence, it enables higher and transparent conversations and lower customer acquisition costs.
The current scenario it is expected in the near future, about 90% of the digital display ads in U.S. will be programmatic by 2020.
Chatbots one of the most important parts of the digital marketing and it is still going to take this industry on storm even in the coming year, i.e., 2019.
With the help of Chatbots, you can now give your customers or the site visitors an instant response in the form of chats at any time then whether it is day or night. Chatbots too uses artificial intelligence technology. Surveys say that there are about 1.4 billion people are currently interacting with the chatbots. Apart from this, reports say that there are about 80% of the tech-savvy people are already using or are planning to use chatbots by 2020. Additionally, it is also predicted that in the near future, chatbots are going to save $8 billion per annum; more specifically in the banking and the healthcare industries.
Chatbots are getting popularized in the current scenario as they are really responsive and give proper answers. Additionally, they have the capability of recalling your complete buying history and they never lose patience. The customer services get advanced with the use of artificial intelligence in chatbots and in spite of being a virtual assistant, they offer marvelous customer services’ experience. For instance, they do meet their customers’ expectations and automating repetitive tasks lest you will be able to perform any other indispensable job.
If you wish to make your business stand still and different from rest of the others in 2019, then you will need a digital marketing agency like DigiDZN to help you personalize your marketing. Here, personalized relates to the content, products, emails and many more.
With the help of data which is available like purchase history, consumer behavior and links clicked, custom contents have made the personalization pretty easier. As a matter of fact, there are about 96% of the market industrialists believe that the personalization enhances the relationship with the customers.
Businesses like the Netflix and Amazon are already showcasing the power of personalization. As they say: Personalization = Maximize enjoyment + Minimize search time.
5. Video Marketing:
Before, I do explain something about the video marketing; you should take a look on the data that have come out from the surveys as a conclusion:
- 70% of consumers claim that they have shared a brand’s video.
- 72% of businesses say video has improved their conversion rate.
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
And let me clarify you that I’m not just talking about the YouTube. You can either go live or else you can make videos of your products and post it on various social media handles like Twitter, Facebook, Instagram or LinkedIn.
According to the current scenario, the live videos are gaining a huge number of public engagements in any business industry. These videos are further used in for the interviews, product demonstrations and “behind the scenes” or the glimpses of the events or the how many products are made, etc. Videos are trending on every social media as they help in describing your products in a proper manner.
Video marketing has enormously revolutionized the modes and methods of digital marketing. However, this has become possible because of the gradually decreasing equipments for the filming and high quality of cameras in the smartphones. Personalized video messages from the businesses and marketing experts have persuaded people to engage in their products and services. This was absolutely not possible via any of these methods, like calls, emails. Just ‘One-to-One’ video approach can only create a difference.
As YouTube and other videos are displayed in the SERPs, henceforth, video SEOs are also becoming a crucial aspect of digital marketing. For instance, using text overlays and closed captions, along with your description, title and file names.
A 360-degree video content is also on high demand. The basic reason behind this is they allow you or any customer to move, shift, slide or swipe left or right, etc. In other words, it is like a moving picture that can be rotated up to 360-degrees and you can see that it’s playing. Apart from this, it will also justify, fascinate and attract more people towards your products and services.
6. Influential Marketing:
Influential marketing is a kind of word-of-mouth marketing. In other words it can be further explained as an influential marketing is that kind of stuff where you can influence your target audience just by your words and your communications skills. You don’t need anything else except that. And for that hob, you need influencers who can prove out to be an effective marketer for your business.
Hiring influencers is one of the most crucial parts of the effective marketing and it acts as a catalyst in improving your business by attracting customers towards your products and services. Now, you might be thinking that who will prove out to be your business influencer. Then, you don’t need to panic because they can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help in spreading the words about your business or product through various social media channels.
This is because; as these days, people are generally build their trust on the basis and opinions of the corporate statements, frozen food retailer Iceland “ditched celebrities in favor of real people, tapping into a dedicated community of micro-influencers” like “real mums”. After getting into the partnership with the Channel Mum, Iceland’s approval ratings hiked from 10% to 80%.
7. Social Messaging Apps:
Do you really think that the social messaging apps are just to text messages and send emojis to your families and relatives? Then you might need to think think about it twice. And before I go deep down and tell you more about the social messaging apps, you need to consider these statements or the data given below:
- 3 billion monthly users are active on Facebook Messenger
- 2 billion messages are sent between people and businesses on Facebook Messenger every month
- WhatsApp has 1.3 billion monthly active users
- 55 billion messages are sent via WhatsApp every day
- WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube
The statistics are a proof of the highly growing popularity of the social messaging apps for the business purposes. As people are spending more and more time on these social media sites, there is great opportunity for you to utilize it in a better and a positive manner. It can be really a pretty big deal and an extremely fertile land for flourishing your business. The reason behind this is that you can reach out to as many as potential customers who are hanging out on the social messaging apps.
These can be social messaging apps can be very useful for your business as they can help you in sending messages directly to your customers because such texts offer an aura of personalization and it adds to the value to the users of your customers’ experiences. This is somewhat different from the chatbots because via social messaging apps, you can send the texts but you can’t expect for the response at an instant from your customers side. However, customers and site visitors can instantly get the answers to their queries.
8. Visual Search:
A new level of user experience is the visual search. With the help of this kind of search, users can upload an image to conduct a search and get more specific results. Pinterest is one such visual search platform, where customers can upload image to conduct searches. Apart from this, Pintrest also emerged out as an ultimate visual search tool that allows people to capture a photo of any particular object and can get to know that where to find it out, where to buy it online, search for similar products or view pinboards of related items.
However, apart from Pintrest, Google Lens is one more search engine by Google which recognizes objects, landmarks and other things visually through a camera app.
Now, there are some of the happenings when you take a particular picture of these things:
- Business card: You can save the phone number or address to a contact.
- Book: You can get reviews and other details about it.
- Landmark or building: You can get more details about it.
- Painting in a museum: You can get details about it.
Cam find is a visual search mobile-based app that assists users to search for anything right from their mobile phones and by snapping pictures and it will help in analyzing and recognizing that what actually it is. Now this will help you search all the related images directly. As you won’t require type down whole of the queries into a search engine. Also, you can compare prices, local shopping results etc. Something else that you can do with Cam find is that you can take a picture of a movie poster and avail all the relevant details of movie, its show-times, and local theatres.
Peering all the current trends of the market industry, there is huge hike in the competitors who have made a big hit with the help of trend of visual search tool. However, this number will increase in the coming days and so the in 2019, you too can utilize it in a better way.
9. Social Media Stories:
These days, the popularity of social media ‘stories’ are growing day by day and henceforth, it has become indispensable to take a look over it as a part of digital marketing too. It can prove out to be one of the strongest tool of the marketing. In the cases of social media stories, people can make use of short videos and promote it as a story. As the tech-savvy youth are so crazy about the social media stories, so the time has arrived when there is a need of change in marketing modes and methods of marketing. The new-age marketers of digital marketing industry can find it really profitable as they can make use of social media “stories” to ensure public engagement and promote their brand through awareness.
At the very beginning, it was Snapchat that came out with the concept of “My Story,” then Instagram and Facebook stories were also introduced, and now YouTube has unveiled their own story format, “Reels.”
Peering the current demand of social media stories, it can be predicted that you too can go ahead with this tool to lead your business and make it a big deal in a pretty short span of time in 2019.
10. Voice Search And Smart Speakers:
“Hey Siri, what time is Mission Impossible playing tonight?”
“Alexa, find me a recipe for apple butter.”
These are some of the statements that has empowered the use of voice messages and the excessive use of voice search has persuaded the business entrepreneurs to re-examine their digital marketing strategies. And before, I tell you something more about voice searches, you may have a look on the following statistics:
- 50% of all searches will be voice searches by the year 2020
- 20% of mobile queries on Google are voice searches
- 25% of all Bing searches are voice searches
Voice searches plays one of the most important part when a business starter has to know that what people these days are actually searching for via an audio content. In addition to this, with the help of smart artificial intelligence, errors are coming down and are becoming negligible day-by-day. And voice assistances like Alexa, Siri and Google have taken social media on storm with its flexible and wider range of voice searches.
A report says that smart speakers like, Alexa and Google Home are on rise and about 39 million people do use it and about 65% people don’t wish to go back and think of those days without of their voice-controlled assistant.
I hope that you might have got some ideas about some of the latest digital marketing trends of the market industry that you can make use in 2019. These tips can act as a catalyst in making your success of business even more amazing. However, if you are looking for expert solutions for your digital marketing of your products and services then undoubtedly get in touch with the professionals of Digidzn, which is an amazing digital marketing agency where you can get expert solutions for complicated issues.