A lot of things have been changed in SEO, still some principles remain unchanged. For example- keywords are still essential as targeting keywords play an important role in the organic ranking.
Among many SEO techniques, it becomes difficult to determine which SEO techniques you can use or which you can easily ignore.
Should you spend your time in doing on-page SEO? How can you write the tags-Title and Meta Description to drive your ranking? Is link building is important for ranking? Is there any need to know about SEO techniques? Should you spend your time in analyzing the strategies to do work?
So friends, if you want your website to be found on the top through Search Engines like Google, you should know that SEO (Search Engine Optimization) is an important marketing technique through which you can easily rank your website.
Let’s know about the SEO Tips and Tricks
Link to other websites with relevant content
Most of the people think that, linking to the relevant content is bad, because it takes people off your page. But, I don’t think so. Linking to other websites with relevant content is one of the important SEO strategies.
Linking makes your site more valuable.
Write for humans first, search engines second
Most of the content creators and bloggers are using old method of SEO, in which only keywords use to engage with the content. There is a need to change the mindset of those people.
People are not working on long-tail keywords, instead of working on other things related to the search engine. Among search engine and people, people should be your first priority. First write relevant and unique content for users because only people have the eyes to read your content, and have balance to purchase your product. Search spiders don’t engage you with social media and don’t buy your product.
While writing forgot about search engines and Google, write content that will help someone. This is called SEO Copy writing. And this is the way through which you can build trust with your audience. It is a great thing for you that if you write a helpful content search engines will reward you because search engines follow users. So, try to create helpful content that can help in enhancing the user experience.
Remove anything that slows down your website
Page speed is a very important and critical factor for SEO.
In the earlier time, people had to wait about more than four minutes before the loading of any news feed page or website page which is a bad experience.
It is obvious that slow page can frustrate a customer easily and discourage people from buying your product and service. If your page speed is slow, you are losing top organic listing.
According to the Search engine’s study, visitors spend less time, when page loads slowly.
Faster loading pages attract customers more to your website and improve user’s experience. Remove non-essential elements that slow your page or entire site. If you are a WordPress user, you can deactivate plugins that you don’t need.
Start using Web Analytics in place at the start
After working on the search engine optimization part, there is a need of software to analyze or track what is working and what’s not.
There are some tools that help you to track your success like- Google Search Console and Google Analytics. With the use of Google Analytics tool you can track the number of people visiting to your business page, how much time they are spending on your site, how the traffic has changed, website bounce rates, location of people, gender, and reference through which people are coming.
Write Unique and Relevant Meta Descriptions for every page
Well-written Meta Description is one of the most important SEO tips that most people neglect. This is the section that people see or read first while searching anything.
Your Meta description should be relevant and unique because search engine giant does not accept duplicate Meta description and this could get you into trouble.
So, these all are the SEO tips and tricks that you can implement to improve your search ranking or to drive more organic traffic.